"Even just 20 years ago, this kind of alignment wasn't talked about and it wasn't feasible for many employees to say, 'I don't want to work for you because our philosophies are different' -- it just didn't happen. But, at least anecdotally, I definitely see that businesses have to get on board with this. Their workforce is demanding it," says Cruickshank.
It's these intangibles that mean the most to millennials, and it's where businesses should focus their energies to retain and engage existing talent and to attract new employees, Cruickshank says.
"Keep creating support and infrastructure around these platforms for people and companies to engage with the community and the world outside work. Volunteering, engagement with schools, non-profits - these are all areas that are important, and things that talent demands from you before they'll make the decision to come work for you," he says.
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