Trautman points out how one bad tweet can expose an entire company if it gains traction. She notes that in these cases the "aftermath is fairly brutal." Your employee engagement is tied to your company's reputation -- happier employees are more likely to recommend the company to a friend, or write positive reviews on Glassdoor. And if you can build engagement into the culture -- through whatever means works best for your company -- you can succeed in boosting your employee happiness and public image.
"Given today's ease of information-sharing through social media and web content, it's more important than ever to drive employee satisfaction and a positive workplace culture influenced by gratitude," she says.
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