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How to boost your LinkedIn profile ranking

Kristin Burnham | Dec. 2, 2015
Hiring experts share customized keywords that will bump you to the top of LinkedIn searches for CIOs, CTOs, CDOs and vice presidents of IT.


Keywords: Chief technology officer, infrastructure, infrastructure management, small/midsize/global company, specific technologies 

Chief technology officers set the firm’s overall technology standards and practices, and make recommendations and explain technology solutions to senior management. CTOs are also tasked with managing the implementation of data systems and monitoring their effectiveness. 

The CTO title is often interchanged with CIO, depending on the size of the company. In larger companies, CTOs may report to the CIO, whereas in smaller companies, CTOs and CIOs may have virtually the same responsibilities. For this reason, it’s essential to note company size and detail specific duties, says Allison Hutton, chief talent officer at talent acquisition firm Allavanti Group

“CIOs focus more on strategic initiatives while CTOs are more focused on the infrastructure side and management of that infrastructure,” she says. 

Beyond keywords that differentiate CTOs from CIOs and similar roles, CTOs should list the specific technologies they have experience with, the areas or departments they managed and whether they were enterprise-wide or department-specific. 


Keywords: Chief digital officer, transformation, mobile, social media, ecommerce, brand management, revenue, implementation, execution 

Chief digital officers help a business transform its traditional IT policies, which includes creating and executing social strategies, determining key influencers and developing new revenue streams. 

Companies usually bring on chief digital officers to help accelerate their digital strategy, and look for candidates with not only great ideas, but a proven track record as well, Ripaldi says. 

“Everything these days is mobile, especially in digital and especially for companies behind in this area,” he says. “CDOs are tasked with aligning their efforts within digital with the company’s social media strategy. That goes hand-in-hand.” 

Also essential to chief digital officer’s arsenal of skills is a deep knowledge of e-commerce, knowing how to build brand loyalty for their customers and being able to articulate the ROI they’ve achieved for companies in this role. 

“A chief digital officer can have all of the greatest ideas in the world, but if the plan is not implemented or executed successfully, then it’s all for naught,” Ripaldi says. 

Vice President of IT

Keywords: Vice president of information technology, big data, technology management, cloud, collaboration, IT strategy, strategic planning, industry verticals 

Vice presidents of information technology manage the tactical, overall operations of the IT department and work with the company’s senior IT team to help plan and coordinate both short-and long-term systems strategy and implementation. 

Vice presidents of IT must have strong leadership in technology management and excellent communication skills. For these reasons, VPs of IT should focus keywords on both hot-button technologies like big data and cloud, and keywords related to strategy, says Ken Daubenspeck, CEO of recruiting firm Daubenspeck and Associates


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