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How to boost your LinkedIn profile ranking

Kristin Burnham | Dec. 2, 2015
Hiring experts share customized keywords that will bump you to the top of LinkedIn searches for CIOs, CTOs, CDOs and vice presidents of IT.

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Copying and pasting your resume into LinkedIn isn’t enough to get noticed. 

Hiring managers – tasked with filling an abundance of IT jobs with a lack of candidates – rely on LinkedIn to find the best talent. With a booming IT job market and rising salaries, optimizing your profile for search is key to nabbing a new opportunity. 

“This is a candidate-driven market. There’s a talent war in IT,” says Matthew Ripaldi, senior regional vice president at IT recruiting firm Modis. “The more detailed you can be [in your LinkedIn profile], the better the opportunity you’ll have for prospective companies or recruiters to find you.” 

Tailoring your LinkedIn profile starts with using the words and phrases that companies might use to find people with your experience, Ripaldi says. Review job descriptions for roles you’re interested in next, and take note of the recurring words and phrases. These are the keywords you want to pack into your profile. 

“It’s all about searchability on LinkedIn. You want to make it easy for recruiters and hiring managers to find you,” he says. 

These keywords should include important skills, certifications, responsibilities and technologies, experts say. Adding details about your industry and including acronyms and abbreviations is equally important, too. 

“I know that QA stands for quality assurance, but one company might search for ‘QA engineer’ while another might search ‘quality assurance engineer,’” Ripaldi says. “Companies are also looking for candidates with experience in a certain industry. Be detailed about your field and use industry-specific keywords.” 

Experts shared their top keywords for CIOs, CTOs, chief digital officers and vice presidents of IT. Here’s what topped their list and why. 


Keywords: Chief information officer, industry verticals, global, align/alignment, return on investment/ROI, profitability, operations, cloud/cloud strategy 

Chief information officers develop and direct the firm’s overall IT strategy, work closely with other senior management and provide vision and leadership in all aspects of IT management and operations. 

These professionals should choose keywords that differentiate themselves from similar senior technology jobs, specifically the CTO, Modis’ Ripaldi says. That’s where the keywords “alignment” and “ROI” come in. 

“The difference between the CIO and CTO role is that a CIO needs to align the company’s IT infrastructure with their business priorities,” he says. “Another main focus area for CIOs is to develop strategies to drive profitability, versus revenue or the top-line, which is the CTO’s role.” 

CIOs should also consider keywords native to the CIO role, such as operations/operational and cloud/cloud strategy, and list any and all relevant industry verticals. “If I see a candidate with the tagline, ‘CIO leading healthcare transformation,” I know this is someone with deep experience in the vertical, and it’s a field they want to stay in,” Ripaldi says. 


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