Social relationship platform, HootSuite, reported a record quarter landing 186 new enterprise customers, as well as over 90 integrations to its App Directory since its launch in late 2011.
In addition to customer gains, HootSuite also experienced significant employee growth in Q1. It filled 112 new roles, bringing the global headcount to over 500 staff; and also appointed Ajai Sehgal as its new CTO in a bid to expand HootSuite’s leadership team.
Partnerships and product innovation
In January, HootSuite acquired social analytics solution, uberVU, to help organisations understand the value of their social relationships and drive more meaning from the conversations taking place on social media.
It also integrated uberVU in its App Directory, which brings keywords, brand mentions, and competitive monitoring from across the web into HootSuite’s social engagement solution for immediate action. Other integrations include Google Drive, Drive, Kapost, Dropbox, as well as Chinese apps Sina Weibo, Tencent Weibo, Sina Weibo Analytics and Tencent Weibo Analytics.
According to its media statement, the uberVU acquisition has helped drive demand for HootSuite’s enterprise solution, which now has more than 1,300 customers.
In the first quarter, HootSuite also launched Security and Compliance Managed Services – a solution for enterprises to protect their brands from internal and external threats. According to the vendor, this offering created a secure and complete environment for policy management and enforcement across entire organisations with social asset audits, situational simulations, and profile monitoring.
Lastly, the company also announced HootSuite Labs during SXSW, a team dedicated to developing the next generation of social technologies. The vendor added that the labs aim to develop disruptive products and promote lean innovation, providing customers with tools to maintain an unfair advantage against competition.
“Growing adoption of HootSuite Enterprise in Q1 shows that social is playing a huge role across large-scale global organizations,” said Ryan Holmes, CEO of HootSuite. “For the rest of 2014, we will stay focused on forming even more strategic partnerships and developing innovative solutions that help our customers evolve with the pace of social business.”
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