Guests visiting the City TV station
HONG KONG, 5 MAY 2009 City University of Hong Kong (CityU) has launched the first high-definition student-run campus TV station (City TV) in the city.
City TV is part of the department of media and communication's effort to train students to be professional communicators with the ability to work not only in a diverse range of conventional mass communications industries, but also in a new, converged media environment.
News and programmes
City TV will produce a variety of programmes, including local and international news, sports, weather, science features and city life segments. He Zhou, associate head of the department of media and communication, said City TV could help publicise topical issues within the student body. The programmes will be uploaded onto the Web and YouTube in three languages: English, Putonghua and Cantonese.
As media and communication is a strategic area of development for the university, state-of-the-art equipment worth more than HK$10 million (US$1.29 million) has been acquired to strengthen the department's technical prowess. Included in the investment is a television studio, broadcast studio, eye-tracking and data-mining laboratories.
We are making a commitment to excellence in both innovative teaching and research, said Lee Chin-chuan, head of the department of media and communication. We also plan to invite senior experts in the industry to act as consultants and deliver lectures.
Enrich professional expertise
Speaking at the ceremony, Way Kuo, president of CityU, said he was proud to see the collaborative and dedicated efforts of staff and students producing such a professional TV station.
Integrating the latest technologies into their programme, He Zhou said students would, through the City TV project, gain valuable experience working within a varied digital media environment, incorporating digital TV shooting and editing and anchor reporting.
He said: Students are required to tackle problems independently so as to bolster their professional expertise in the media industry and help them adapt to the business world.
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