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HCL’s new Mantra for the AP region

Zafar Anjum | June 14, 2012
Try to be as local as possible and deliver value to the customers, says Pradeep Bindal, HCL Technologies’ newly appointed president for Asia Pacific, Middle East and Africa, on his approach to grow the company’s business in the AP market.

"We are entering into these countries but we are not going with a very big bang kind of approach," he said. "We go in a slow and steady approach by doing some projects with some customers."

"There are two ways of growing. One way of growing is generally [by] invest[ing] in a geography in a big way and expect[ing] business to come your way. Second way of doing [it] is [to] identify opportunities, low hanging fruits, go there and start addressing those. And once you get them, then use your expertise to grow in that geography. So, I think we will do the latter one rather than really invest. That's how we have grown globally."


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