Fusion-io has appointed Michael Mendenhall as executive vice president and chief marketing and communications officer, the software company announced on 14 May.
According to the announcement, Mendenhall's duties will include overseeing corporate marketing strategy, branding, advertising, digital marketing, social media, promotion, strategic partnership marketing, lead generation, corporate communications, analyst relations and events for Fusion-io on a global basis.
Mendenhall formerly served as senior vice president and global chief marketing officer at Hewlett Packard. Before HP, Mendenhall spent 17 years at the Walt Disney Company, culminating in his positions as president of marketing and synergy for Walt Disney Studios and EVP of global marketing for Walt Disney Parks and Resorts.
Mendenhall sits on a number of boards and is widely known for being a prolific speaker.
He has received numerous industry awards, was a member of the World Economic Forums Global Agenda Council on Marketing and Branding, and recognized by The Internationalist magazine as an "Internationalist of the Year" for his efforts in redefining cross-border marketing campaigns.
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