Acronis has appointed industry thought-leader Scott Crenshaw as senior vice president of strategy & chief marketing officer (CMO), announced the provider of next generation data protection and disaster recovery solutions on 27 September.
Crenshaw joins Acronis from Red Hat where he served as vice president and general manager of its cloud business unit.
In this newly created role, Crenshaw will drive corporate strategy as Acronis accelerates expansion beyond traditional backup and recovery solutions, the company said in a statement.
"IT organisations are struggling to maintain control and relevance as end-users introduce iPads, cloud services and other new collaboration tools that demand access to the network," said Scott Crenshaw. "When combined with the volume and velocity of data creation, this new BYOD user-led IT frontier presents unnecessary data access, availability and protection headaches. Ironically, technologies for cloud and virtualisation, which were intended to simplify, have effected an IT management nightmare. Acronis is well positioned to build on its strong heritage and help organisations maximise the capability of the cloud and the virtual infrastructure."
Crenshaw brings a depth of experience and market-understanding that will enable Acronis to deliver a new generation of solutions to customers worldwide, the company added.
Crenshaw has held a number of executive positions at technology companies including chief executive officer at security technology company NTRU and vice president of product development at enterprise software vendor Datawatch. He was a Sloan Fellow at the MIT Sloan School of Management; he received an MBA from MIT and a Bachelor of Science in Computer Science from North Carolina State University.
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