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Former Commissioner Neelie Kroes lands job attracting startups to the Netherlands

Loek Essers | Dec. 9, 2014
Proving that there is life after the European Commission even if you are 73 years old, Dutch former Commissioner Neelie Kroes is to take on a role as special envoy for the startup scene in the Netherlands.

Proving that there is life after the European Commission even if you are 73 years old, Dutch former Commissioner Neelie Kroes is to take on a role as special envoy for the startup scene in the Netherlands.

After 10 years as a European Commissioner, Kroes will devote the next 18 months to strengthening the international position of startups in the Netherlands and persuading innovative foreign startups to move their businesses there. Her job is to establish the Netherlands as the best country in Europe to start up a business, the Ministry of Economic Affairs who appointed her announced on Monday.

In true startup fashion, she and her team will set up shop at an old naval site currently under development near the center of Amsterdam. There, she should benefit from the city's international atmosphere which is appealing to young people and innovative businesses, the ministry said.

As a special envoy, Kroes will lead an initiative from the ministry which aims to help businesses grow and develop quickly by providing funding, appropriate regulation, and a new entry scheme for ambitious startups from outside Europe.

Called StartupDelta, the initiative is a collaboration of government bodies, knowledge institutes, startups, financiers and businesses. StartupDelta will collaborate with existing startup hubs in the Netherlands, such as the High Tech Campus in Eindhoven and Kennispark Twente as well as with leading international hubs around the world.

Kroes, who's 5-year term as European Commissioner for the Digital Agenda ended on Nov. 1, said on Twitter that she was very pleased with her new role promising her passion will remain the same.

In her five years as digital commissioner she was supportive of startups, calling them essential to the EU's economic future. She created the Startup Europe Leaders Club, an independent group of founders of tech companies who provide guidance on strengthening the business environment for Web entrepreneurs in Europe.

She also worked on the Startup Manifesto, which aims to stimulate digital skills and excellence in the EU starting in schools, and traveled around the EU in a 'startup tour' to spread the message of the important roles startups play.

While she has become a big supporter of the tech scene, Kroes was also known for handing out some of the biggest antitrust fines in EU history to tech companies in her previous five-year stint as Competition Commissioner.

Under her leadership Intel was fined €1.06bn in 2009 for abuse of its dominant market position by excluding competitors from the market for x86 chips. She also imposed an €899 million fine on Microsoft in 2008 for its failure to comply with an earlier decision requiring it to disclose complete and accurate interoperability information to developers of work group server operating systems.

 

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