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First batch of kids graduate at Samsung Malaysia Tech Central

AvantiKumar | April 15, 2013
Launched in July 2012, Samsung's CSR programme to inspire underprivileged children in Malaysia is also benefiting the community.

Samsung in Malaysia modified

Photo - The kids showing off their scrolls with Ms. Elaine Soh, Head of Corporate and Branding of Samsung Malaysia Electronics. (right at the back).


Launched in July 2012, technology solutions giant Samsung Malaysia Electronics' corporate social responsibility programme to inspire underprivileged children at the Rumah Sayangan and Cornerstone homes in Cheras has yielded its first batch of 'graduates' from the Samsung Tech Central resource centre.

Samsung Malaysia Electronics head of corporate and branding Elaine Soh said the specially designed programme called 'Inspiring Better Futures' has equipped the children with new skills and knowledge, which has already started to benefit their community. A total of 15 less privileged children from the vicinity were invited to attend a one-month IT workshop conducted by the children from Rumah Sayangan & Cornerstone at Samsung Tech Central.

"These last nine months of teaching and coaching at the Samsung Tech Central have been an incredibly successful and inspirational period for us at Samsung as well as for the children," said Soh.

"Not only are these children now able to write, edit and create presentations using the latest technologies, they have also become adept in the digital networking through the Internet and social websites," she said. "We are so proud and happy that they have successfully completed the Samsung 'Inspiring Better Futures' programme and are now one step closer to a better future."

"This in indeed a significant milestone for the 'Inspiring Better Futures' programme as it affirms that we have a powerful and 'infectious' platform to nurture and motivate children to inspire for better futures. Over time, we will explore the possibility of offering classes to more children within this locality as well as those living outside the Klang Valley," said Soh.

Samsung's 'Inspiring Better Futures' programme was made possible with the setting up of the Samsung Tech Central, a fully equipped resource centre where children are taught essential skills to benefit their personal development and growth. Soh said the programme comprised three stages: imparting necessary ICT skills, life skills coaching delivered by the company's trained life coaches, and a community project that helps the children integrate with the community.

"I am so happy that I was able to learn how to properly use the computers at Samsung Tech Central," said one of the children from Cornerstone, Joel Sathiya Perkash. "Now, I have so much more in common with my friends at school. I can also use the computers to complete my homework and write emails to my friends. I have learnt so much from my coaches and I want to teach others what I know too."

To commemorate the children's graduation, 24 children from the home as well as the 15 less privileged children were presented with a certificate of completion by Elaine Soh at the graduation party today.


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