Instant Articles is not yet a mass phenomenon like Facebook videos are because it currently works only on iOS devices, and the articles come only from nine publishers: The New York Times, The Atlantic, NBC, National Geographic, BuzzFeed, The Guardian, BBC News, Spiegel and Bild.
Once Instant Articles is on more platforms and involves more publishers, everyone will want to share articles on Facebook this way.
It's a brilliant strategy. With the Big Three Internet activities brought in house, there won't be any reason for most people to leave Facebook while they're on the Internet.
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