Following Experian's rapid growth in the Southeast Asia region, which saw an increasing market demand for decision analytics, the global information services company has made a move to strengthen its Asia Pacific leadership.
In line with these growth opportunities, Jeff Price, who used to head the Decision Analytics business line for Southeast Asia, will take on the new role as Managing Director, focusing on all the business lines in the SEA region.
In this new role, Price is responsible for the company's expansion, development and presence into mature and emerging markets. With three decades of experience in strategic planning, market development and product management, he will help steer the company and has been instrumental in Experian's expansion in SEA.
On the other hand, Marcelo Kekligian will join the company as the Managing Director, Decision Analytics, Asia Pacific. Kekligian will focus on driving growth in the Decision Analytics business, including key global growth areas such as fraud and identity theft and analytics.
Kekligian was most recently based in Brazil, where he served as the President of Decision Analytics for Latin America at Serasa Experian. Spanning two decades, his experience in Latin America will help navigate business challenges and needs across Asia Pacific.
Lastly, Patrick Sim assumes his new position as the General Manager of Marketing Services, Southeast Asia. He will oversee commercial operations and lead the sales team to drive business expansion and chart partnerships with key stakeholders.
According to the company, his decade-long experience in sales and product management has been instrumental in his success at Experian, where he was key in the consolidation and restructuring of business operations to bolster progression for the mix markets of SEA.
These three executives are now based in Singapore, which is also the location for Experian's Asia Pacific headquarters.
"As Experian continues to expand its global reach and presence, Asia Pacific remains a critical region in our business strategy," said Ben Elliott, CEO, Experian Asia Pacific. "Jeff, Marcelo and Patrick each bring with them unique capabilities that will contribute to our key global business lines. I look forward to their contributions and leadership; to bring value and high standards of work delivery to our customers across geographies and industries."
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