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Doing business with Ed Hyde of Qrious

Divina Paredes | Sept. 23, 2014
The CEO of the data analytics company talks about making the leap from telecommunications to the arena of 'smart data'.

What's the best thing about working with IT executives?
The best thing is being able to work with great people who are able to really push the boundaries on the art of the possible coupled with awesome delivery.

What is the worst?
Difficult one. It's probably a bit of 'that's the way we do it here' attitude that stands in the way of innovation and moving at pace.One good example of 'smart use of data' by an organisation and a key pointer on why it was successful in this endeavour?

I think Amazon is a great example of a business that is really leveraging smart data. A large part of the company's success is their ability to customise the user experience and make product recommendations based on your history, profile and other customers with similar interests. I think, however, that this is just the tip of the iceberg and countless opportunities exist in many different verticals. This is one of the key reasons I'm so excited about the Qrious business.

 

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