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Do you need a digital brand manager?

Sharon Florentine | Oct. 14, 2016
A new research report shows that the role of digital brand manager is increasingly important for today's IT organizations. But what is a digital brand manager and why do you need one?

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If you're lucky enough to have current employees with this unique combination of skills, hold onto them. If you don't, it's high time to start looking, Srinivasan says. Currently, a search on job search site Indeed.com returns 15,936 open positions for digital brand manager and similar roles, so there are plenty of opportunities for job seekers, as well.

"Employer branding is a major focus area nowadays when companies need every talent-attracting advantage they can get," Srinivasan says.

 

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