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DBS' iHealth portal encourages employees to embark on healthier lifestyles

Nurdianah Md Nur | Nov. 26, 2015
The platform will help the bank’s employees formulate plans to reach specific fitness goals.

To launch iHealth@DBS, employees were invited to participate in a mass workout at DBS Asia Hub.
Credit: DBS Bank

Singapore's DBS Bank has launched an integrated health management portal, iHealth@DBS, in an effort to build a healthier and more productive workforce.

iHealth@DBS is a one-stop platform that aims to "drive long-term behavioural change by making it easy for employees to integrate healthy living practices into their everyday lives," said Cheong Meng Foong, DBS' Group Head of Rewards. "The platform is designed to empower employees to focus on health initiatives that are most applicable to their lifestyles."

All 21,000 DBS employees will be given individual iHealth accounts, which contain customised information that address their nutritional, social, physical and financial health needs. iHealth@DBS will make use of data analytics to help employees formulate plans to reach specific fitness goals. Used together with fitness trackers, this helps employees monitor their nutrition, sleeping patterns and physical activity.

According to the Tower Watson Staying@Work 2013/2014 Asia Pacific report, corporations that have well executed health and wellness programmes show lower absenteeism rates and 39 percent improvement in overall employee performance at work. This is supported by DBS' internal study which found that having healthier employees results in greater productivity and cost savings.

As such, DBS has adopted a "holistic approach to keeping its employees healthy." Besides iHealth@DBS, the bank offers a suite of wellness benefits to its employees. Such perks include a portable medical insurance scheme and flexible health benefits that empower staff to actively manage their health and well-being.

In line with the launch of iHealth@DBS, the bank has launched the "iStep Challenge", which will see employees competing in teams to clock the most number of steps via FitBugs in 10 weeks.  The team with the highest average number of steps at the end of the competition will win a 4 days 3 nights stay at Thailand's Wellness Sanctuary and Holistic Luxury Spa Resort, Kamalaya Koh Samui. There will also be other smaller prizes along the way to encourage the teams that are the most consistent and most improved, said a spokesperson at DBS bank.


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