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Cultivating young talent for the digital transformation era: Digi CxO Apprentice

AvantiKumar | March 7, 2016
Fresh graduates will compete for eight slots to shadow eight Digi Chiefs for a year in this new annual programme.

Digi CxO scheme 

Photo - Digi Chiefs (CXOs) with its partners and guests at the kick-off of the Digi CXO Apprentice programme.


In a bid to reinvent how young talent kickstart their careers, Malaysia's Digi Telecommunications (Digi) has launched a new annual programme called Digi CXO Apprentice.

Under the scheme, eight (8) apprentices will be matched to eight Digi chiefs on a one-to-one basis for a year  

Fresh graduates will compete for these eight spots to speed up their learning and develop skills in line with driving Malaysia's digital transformation path.

"We are at a point of a major transition in the workforce, where Malaysia's young talents are projected to account for 50 percent of the active workforce in the next five years," said Digi chief executive officer, Albern Murty, during the launch in Kuala Lumpur.

"These young talents are synonymous with digital technology, where computers, smartphones, and the internet are second nature to them," Murty said, adding that the challenge called out to "digitally-savvy, innovative and purpose-driven fresh graduates".

"As society, businesses and economies shift to become increasingly connected and digital, we have an opportunity to play a key role in grooming, shaping and accelerating the development of a majority share of our future working adults and leaders who will help shape Malaysia's digital future and ambitions," he said.

A new spin on mentorship

A company statement said: "Digi is looking for inspiring young talent from any background, individuals who are curious, collaborative, a million-ideas-a-minute, brave to try and fail, and want to work in a digital company. These apprentices will spend a year working directly with Digi's Chiefs, receiving first-hand guidance in everything they will do."
"We know having mentors and someone to believe in you has a deep impact in our career journey but not everyone has the benefit of mentorship," Murty added.

"This programme does not leave mentorship to luck or chance but intentionally grooms young talent to build capabilities that will help them become major contributors to business earlier in their careers. This is an annual programme, and we have the full commitment of Digi's top management to make this happen," he said.
Digi is to partner with various private and public universities to engage with suitable candidates for the programme. Digi's chief HR Officer Haroon Bhatti said: "Over the past decade, business has changed dramatically which means workforce skills and requirements have also changed. There are jobs today that did not exist 10 years ago - data scientist, social media manager, digital marketer - and in the coming years, there will be new roles with new skillsets that do not exist now. "

"At the speed our industry is changing, we need a very fast, agile, disruptive way to bring young talent through the developmental levels quickly," said Bhatti.
"We have a tremendous opportunity to work together with higher education institutions to find new ways to deliver more value to students and the workforce. We need to understand the needs of academia and business, and find new ways to collaborate beyond traditional means," he said.
 "Beyond just a cool workplace, we believe in building an environment where peoples' voices are heard, have the freedom to innovate, try new ideas, even free to fail and where they can become who they aspire to be," said Bhatti. "Talent will have the freedom to inspire the next innovation, product, service, customer, and the list goes on - the only limits being how far they willing to try and do."

The CxO roles under the programme are: Chief Executive Officer, Chief Finance Officer, Chief Marketing Officer, Chief Network Officer, Chief Corporate Affairs Officer, Chief HR Officer, Chief IT Officer and Chief Sales Officer.
Submissions to apprentice are open from now until 15 April 2016. Learn more about Digi CXO Apprentice and to apply, visit -


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