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CMOs must expand their tech skills in the digital marketing era

Sharon Florentine | Nov. 5, 2013
As CMOs take on a more strategic role in the C-suite, they will need to broaden their technical skills and expertise to understand big data analytics, customer online experience, social media and more.

"A few years ago, I was told by a Fortune 500 executive that one of the best things he ever did was hire a marketing executive specifically to 'sell' IT-based initiatives to the rest of the company," Samuelson says.

While that's not the norm for most businesses, it can't hurt to start thinking about the changing role of your CMO as demand for these professionals starts to rise, says Instant Technology's Borre.

 

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