"It's a freelance world," a respondent said, claiming to be "amazed" by low staff numbers in agencies.
The reputation of internships
When it comes to training, the report reveals that working your way up from a junior role is believed to be the best form of training in fields such as design, digital, strategy and account management, though just over 40% of respondents said their agency isn't very supportive of personal development, making this process difficult.
In the fields of design and digital, a relevant degree or training course is also considered valuable preparation, contrasting heavily with the perception of the value of internships.
Less than 4% of respondents think internships are the best preparation for work in the industry, despite 42.5% of respondents believing that the use of unpaid interns is increasing. This suggests that the quality of internships is suffering. Perhaps those in the industry perceive internships as a way for clients to take advantage of cheap labour rather than a valuable method of gaining experience for the interns themselves.
Overall, while morale in the industry appears to be low based on this report, thanks to clients who want more for less, the increase in pay rises (some of those significant ones, too), and the decrease in potential job swappers suggests it's not all negative. If salaries and job satisfaction continue in the same direction in 2014, perhaps next year's survey will be a more positive one.
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