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Berlin start-up Helpling acquires Spickify to gain market leadership in Singapore

Zafirah Salim | March 16, 2015
Following this acquisition, Spickify’s co-founder and CEO, Hoe Yeen Teck, joins Helpling as the new country manager of the company.

Berlin-based startup Helpling, a global online platform for on-demand home services, has recently acquired its local competitor, Spickify.

This move will establish Helpling as the largest player for on-demand household services in Singapore, the company said in a media statement.

It added that this deal combines Helpling's expertise in technology and operations, and Spickify's understanding of local consumer preferences to enable the improvement of customer and cleaner experience.

Following this acquisition, the Spickify trademark has been rebranded as Helpling. In addition to this, its co-founder and CEO, Hoe Yeen Teck, also joined Helpling as the new country manager of the company.

Spickify was the first and only service in Singapore to back every cleaning session with a $1 million liability insurance policy. With the acquisition, Helpling Singapore will now also offer the same benefits to customers, and it is also working on additional benefits to support its cleaning partners.

With Spickify on board, Helpling will now serve over 150 independent cleaners, with the ability to accept over 5,000 hours of cleaning per month across the island.

Benedikt Franke, co-founder of Helpling, describes Spickify as the "local hero" in kicking off the first wave of this business model.

"[This acquisition] will be able to provide valuable insights in propelling service excellence, tailored to the needs of the local community, he said. "Combining both our expertises will reinforce our position as a one-stop home-cleaning solution for all Singapore households."

With regards to future plans, Helpling said that it is currently working on a mobile app for iOS and Android that is slated to be released in the second half of this year. This app will allow consumers to manage their bookings on the go, it added.  


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