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Attracting millennials starts with digital tech

Lauren Brousell | July 3, 2015
A recent survey on corporate branding suggests marketing leaders are missing the boat by failing to embrace digital technologies in their efforts to attract millennial workers.

Neale-May says that in addition to embracing technology, marketing and HR leaders need to work more closely together and look to their CEOs for direction in developing stronger workplace brands. "Having an institutionalized view of a company, and making sure everyone shares that, starts at the CEO level," Neale-May says.

 

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