Tying diversity to hiring practices has some advantages. Intel said that such a practice helps sales as it gives a better idea of how to better target products at diverse communities. Moreover, it encourages a new generation of women and minorities to get involved in STEM (science, technology, engineering, and math) fields.
The technology industry has for long been perceived as being sexist. In a 2014 interview, Microsoft's CEO Satya Nadella said that not asking for pay raises is “good karma” for women. Intel came under fire for getting involved in GamerGate, a controversy over women’s influence and participation in gaming.
However, the chipmaker and other companies like Facebook have had trouble increasing their hires of minorities and women, with progress being slow.
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