Social and video advertising platform AdParlor by Adknowledge Asia has announced a series of top-level hires across the Asia Pacific region.
The new senior appointments will see Yui Duangporn Pronon lead as Country Director for Thailand; Sally Ng as the Country Director for both Hong Kong and Taiwan; and Reuben Vijay as the Country Director for Malaysia.
The three Directors will be responsible for growing business in their respective regions, promoting AdParlor products and services and ensuring clients are enhancing their social media and digital video campaign performances.
With 18 years of experience, Yui Duangporn Pronon will be leading AdParlor's expansion in Thailand's rapidly growing digital advertising market. Previously, Yui worked at dtac - a subsidiary of Telenor - where she led the mobile advertising team's operations across Thailand.
Meanwhile, Sally Ng has over 15 years of experience in Marketing, Advertising Media and Sales, spanning from digital media technology to marketing analytics and insights. Her appointment as Country Director for Hong Kong and Taiwan follows a previous role as Country Manager for Sizmek in Hong Kong and Taiwan, therefore bringing invaluable insight and knowledge of the local markets.
Reuben Vijay is a new addition to AdParlor. He was formerly from Yahoo, where he led the establishment of their Malaysia office; and was appointed to lead their operations to expand into the emerging Southeast Asia market.
"I'm incredibly excited to have three established industry leaders joining AdParlor as we expand our footprint in Asia," said Ben Legg, CEO of Adknowledge. "We have focused on developing the AdParlor product, using audience data, analytics and insight to optimise performance across Facebook, Twitter, Instagram and YouTube. By hiring talent with extensive experience and knowledge of the digital advertising market in their respective regions, we position ourselves to continue the momentum and deliver unparalleled ROI for our client's campaigns."
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