Location intelligence platform provider AdNear has recently named Nandita Pal as the new General Manager for its Southeast Asia and Hong Kong Business.
Based in Singapore, Pal will be responsible for scaling the business in the region with key partnerships and strategic deals. She will also be responsible for driving adoption of AdNear's mobile data solutions amongst marketers for consumer insights, targeting and attribution.
According to a media statement, Pal has over 21 years of technology and mobile services experience in launching and selling new services. This encompasses global commercial sales, business development and global product marketing, as well as go-to-market in the mobile and location based services space.
"AdNear has always believed in the power of mobile and location data, and how it can connect online with offline. Southeast Asia is a mobile first market and marketers are very progressive when it comes to adopting new technologies," said Shobhit Shukla, Chief Revenue Officer of AdNear.
"With Nandita's vast experience working across various verticals, most notably Location and Nokia Maps for over seven years, we feel she is a great addition to our leadership team to drive our South East Asia and Hong Kong operations," he added.
Sign up for CIO Asia eNewsletters.