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Adapting to consumer technologies: CIO Workshop

Jack Loo | June 11, 2013
Conference delegates at Day Two and Three of the CIO Workshop find out more about the disruptive effects of consumer technologies.

"Do not just do big data," said John G, Jr. Schoen, Global Alliance Director, NetApp. An enterprise-wide initiative started out with the executives looking at the challenges that the NetApp employees are experiencing.

One such area was the interactions between clients and sales. It was after a thorough deliberation process that big data technology was then brought in to help executives analyse the millions of transactions and experiences.

Instead of staying current with the new technologies, there are many instances where information security is being neglected. "A lot of the CIOs are still saying 'this does not apply to me'," said Edward Schwatz, chief information security officer, RSA.

"Security has to be embedded in the value proposition of IT," said Schwatz. IT and security leaders need to create a dialogue with business heads, and understand where to align the necessary risk practices, he added.

And it does not always have to be implementing new technologies. The CIO is in a position to see how all the business processes sync together in the company. In the case of BMC Software, the CIO embarked on a massive four-year consolidation exercise. "We trimmed our 15,000 physical servers to just 2,000," said Brian Daley, Director of Sales, Southeast Asia, BMC Software.

SoLoMo (Social, Location, Mobility) is one of the latest e-commerce concepts to emerge in recent times, and messaging app LINE looks to help corporate brands reach out to their intended audience directly.

"LINE is the world's fastest growing service with 110 million registered users in 19 months since the initial launch," said Hyun Bin Kang, Head of LINE Business Office, LINE Plus in his presentation. In comparison, Twitter and Facebook took 49 and 54 months respectively to reach 100 million users, he said.

One key attraction of LINE to users is the deployment of stickers. Instead of just emoticons, LINE developers introduced the more colourful and emotional stickers that are centred around four avatar-like characters. There are some 8,000 stickers, said Hyun, and the numbers are constantly expanding.

It is through these stickers that corporate brands can reach out to LINE subscribers. One such company is Thai Airways who introduced themed-stickers and promotions to engage audiences. Another feature is a chat room that allows real-time messaging between company and users. All these help improve brand popularity and loyalty, said Hyun.

Site Visits

Following the conference in Seoul, the CIO Workshop conference delegates spent the next day (31 May) on site visits outside of the capital city.

The first visit was to the Electronics and Telecommunications Research Institute (ETRI), South Korea's largest government funded research agency.

ETRI had been ranked as the top agency out of 237 institutions by US-based magazine Intellectual Property Today for this year. ETRI also won the same accolade in 2012. The firm's strengths are its research in the areas of telecommunication and software.


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