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8 tips for hiring a Web designer for your business

Jennifer Lonoff Schiff | Nov. 12, 2015
Digital design and marketing pros share their advice on how (and where) to find a good Web designer and how to ensure the agency or individual you hire is a good fit with your vision, business and budget.

6. Discuss where the work will be done (local or outsourced) and who will be doing it. “Always ask who is actually developing and coding the website, and whether they're local or not,” says Stephanie Duncan, communication coordinator, Veterinary Hospitals Association. “There is nothing worse than [hiring a] designer, [then finding out the] actual coding is done in India – and when something is coded wrong, or you need changes, waiting hours because the person who actually built the site [is] located internationally and there is a huge time zone gap.”

To avoid this potential problem, “ask to meet the team who would work on your project,” says Griffin. “You or your team will spend time with them, so it’s important to make sure they’re a [good] fit with your team. If working and meeting in person is important to you, then location of the agency also comes into play.”

7. Ascertain whether the designer can meet your deadline(s), before you start work. Before you commit to a designer or agency, ask “Can you complete this project within my timeline?” says Griffin

Also, “when discussing your project with an agency [or designer], make sure you're clear on the scope of what will be delivered, the amount of changes you can request, what's required from your side to provide and the timeline for work to be produced,” says Travis Bennett, managing director, Studio Digita.

8. Make sure you are the one who owns the design (and website content). Before you hire a designer or developer, ask “if they are willing to sign over all intellectual property rights [to your site],” says Adriana Herrera, founder & CEO, TapAloha, which provides data-driven public relations. This is important to know upfront, she says, because not owning the design and content of your website can prevent or hurt you from getting investment capital and when you go to sell your business. “Any good freelance designer/developer or agency will sign over intellectual property rights. It's common practice. If they don't, it is a huge red flag.”

Where to find a good Web designer

  • Go to a website you like and look to see who designed it, often indicated at the bottom of the home page.
  • Ask people/businesses whose sites you like who designed their website – and if they would recommend that designer or agency.
  • If using an ecommerce platform or content management service, check out their list of preferred design partners (typically listed somewhere on their site) and reach out to some of them.
  • Check out designer portfolio sites like Behance and Dribbble.

Run a design contest on 99designs or CrowdSPRING.

 

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