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7 myths are derailing your recruitment program

Rosemary Haefner, chief human resources officer, CareerBuilder | Oct. 19, 2016
Most myths are harmless, but one place they can wreak havoc is in a company’s recruitment program.

The world is flat. Bats are blind. The Great Wall of China can be seen from outer space. Myths have been around for as long as there have been people to create them. And while most are harmless, one place where myths can really wreak havoc is your company’s recruitment program. Outdated information, word of mouth or simple gut-based intuition have given birth to some of the most popular misconceptions in recruitment – and are causing major roadblocks to getting great talent in the door. New nationwide research from CareerBuilder unveiled seven popular myths that every recruiter should be aware of.

Myth No. 1: Screener questions only screen out unqualified candidates.

Reality:Making candidates jump through extra hoops – especially those with in-demand skills – can results in significant drop-off rates. A company that has no screeners in its application process can expect about 64 percent of job seekers on desktop computers and 22 percent on mobile devices to make it through to the finish line. Adding in just two pages of screener questions will significantly lower the success rate to only 48 percent on desktop and 19 percent on mobile. Less is more in this regard.

Myth No. 2: The hype around mobile recruitment is just that: hype.

Reality:Tell that to the one in 10 millennials who said they wouldn’t even consider a company if they can’t apply on a mobile device. Or tell that to hard-to-find talent like nurses and truck drivers who tend to be searching for jobs on the go. Thirty-seven percent of employer career sites offer a mobile application process today. While that is a 10 percent increase from 2015, it still shows that 63 percent of employers don’t offer job seekers an option to easily apply from their smartphones or tablets – which means they’re likely missing out on candidates they need.

Myth No. 3: Job seekers are concentrated in certain high-traffic areas.

Reality:Consumer audiences are very fragmented, with multiple pieces of content competing for their attention from all different directions. Job seekers use up to 16 sources in their job search, so it’s important to use strategies and technologies that enable you to be everywhere they are.

Myth No. 4: Most recruiters today are well-versed in Boolean search.

Reality:Constructing Boolean search strings can shave precious time off of hunting for candidates, but only 36 percent of HR managers rate their recruiters as “good” or “great” in this area. More than 1 in 4 (28 percent) rated their recruiters’ expertise in Boolean search as “poor” or “fair,” while a surprising 36 percent were unsure of the skill level altogether.

 

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