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6 ways to support working parents

Sharon Florentine | Aug. 5, 2015
There's good news for working parents and their employers -- it turns out, having kids makes some parents more productive, which can be a boon to a business' bottom line. And those organizations that go above and beyond in supporting working parents also benefit from a more loyal, engaged and happy workforce.

It's important for companies to not only inform their employees of these benefits, but to also encourage their use. Engaged and happy employees are more loyal and productive. They positively impact the bottom line, and family-friendly benefits can help keep them productive."

Companies are motivated by financial incentives, and you can't afford for people to jump ship. Family benefits enhance productivity, keep people much more focused and they're appreciative. Your turnover is reduced. It helps with recruiting talent, too, because while candidates might not ask out loud about these benefits, they go to Glassdoor and read about them, and that helps them want to work for you," Levin says.


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