The first impression employers or potential employers have of you now comes from Google and from social media, Chen says. If the first few search results for your name aren't the most flattering, you've got to create new content — like a personal, branded website — to replace those results, he says.
"Monitoring your online professional impression also means checking out what Google Images says about you. Often that's the most incriminating tool for potential and current employees — because it's the first thing that pops up," Chen says.
Sign up for CIO Asia eNewsletters.