"What we've found from our data is that, for example, gendered language in your job post can predict who's eventually hired for that role. If you want more women in your organization, for example, you need to reach more women with your job posts. Then, more women will apply and the chances of hiring a woman for a role increase," says Kieran Snyder, CEO and co-founder of Textio, a machine learning platform for writing.
5. Use stereotype-busting images in your company's internal and external materials
Make sure your company's website, newsletters, marketing materials, ad campaigns and other forms of text-based communications are reflective of the diverse workforce you have or are trying to achieve, recommend Nukk-Freeman and Cerra.
"This really has to be a company-wide effort, from job descriptions to emails to marketing and sales collateral. Everything you distribute has to be representative of your commitment to diversity, from text to images to the use of language," says Textio's Snyder.
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