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5 quick steps for using LinkedIn for recruitment

Doug Drinkwater | May 6, 2013
If you're only using LinkedIn as a glorified business-card collector, an email replacement or some kind of Facebook counterpart for business contacts, you're missing out on its recruitment potential.

4. Jump ahead with Sponsored Jobs

Perhaps the most obvious way of attracting prospective employees is by using Sponsored Jobs. LinkedIn says members are three times more likely to apply for a Sponsored Job than to find a job any other way.

How does Sponsored Jobs work? It's pretty easy. You bid for the top placement in the "Jobs You May Be Interested In" space. It's then left to LinkedIn to make sure your job catches the attention of the best candidates. It does this in two ways, first by giving your ad top billing on the LinkedIn home page, and then by showing the ad in the potential candidate's email inbox.

Employers can set how often ads appear in the top placement, and even confirm a cost-per click (as low as one dollar), and limit how much they want to spend. The good news is that advertisers only get charged when a relevant candidate clicks to view a job.

5. Mingle with LinkedIn Groups

The simplest way of building interest in your company and your current vacancies is by joining relevant LinkedIn groups.

By interacting with like-minded folks in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page.

 

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