Note: the audience's right is your left. Our natural tendency is to see it from our perspective and get it round the wrong way. Make sure you get this round the right way or it will work against you.
The author would like to credit the work of Dr Kevin Hogan and authors Vince Harris (The Productivity Epiphany) and Fredric Schiffer (Of Two Minds) as references for this article.
Campbell Such is GM IT for Bidvest, a wholesale food distribution business and a top 50 company in NZ. He has a varied career in New Zealand and internationally, working in technology, management and roles in marketing and sales. Reach him at Campbell.firstname.lastname@example.org and through his blog.
Sign up for CIO Asia eNewsletters.