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3 expert tips for LinkedIn power users

Matt Kapko | Aug. 27, 2015
LinkedIn-savvy networkers might feel like their profiles are already polished, but there’s always room for improvement. These three tips, from LinkedIn’s resident career expert, can help even the savviest users reach take their profiles to the next level.

Advanced LinkedIn users can make their experience sections visually pop by including specific examples of the work they performed under each position listed in their profiles, according to Fisher. Case studies, compelling videos, published work and awards all catch the eyes of recruiters, prospective clients and other business contacts, she says.

If you recently spoke at a conference on enterprise security, upload a photo to LinkedIn and add it to your credentials. If you moved up the ranks at your company to a leadership position, list each consecutive promotion you received to get to your current role, and highlight your biggest accomplishments at each position with “punchy language” and examples, Fisher says. Profiles that have more than one position listed are 12 times more likely to be viewed than those with a single role, according to LinkedIn.

Finally, don’t neglect the top skills section of your profile. LinkedIn members should add, remove and reorder the skills they want to be best known for, and place the most important skills at the top, Fisher says.

Tout your volunteerism on LinkedIn

LinkedIn may not seem like the most natural place to showcase your volunteer experience and identify the causes you choose to support, especially if they could be deemed controversial. However, the company wants its users to overcome that hesitation. Profiles that include volunteerism and charitable causes receive six times more views than those without them, according to LinkedIn research, and 42 percent of hiring managers consider volunteer work as valuable as paid work experience.

“Be sure to translate your volunteer work into the vocabulary of employment by highlighting transferable skills and relevant accolades,” Fisher says. It’s also a good idea to list valuable skills such as leadership, organization and recruiting in the description of your volunteer experience, according to Fisher.

So instead of simply boasting about the neighborhood cleanup project you organized, explain how you assembled and led the team. You should also highlight your organizational skills and willingness to take on new challenges for the greater good.

“A current and well-maintained profile opens up an array of technology-facing opportunities like upper management and technology job opportunities, new business ventures to strengthen intra-organization communication, referrals that substantiate CIOs’ responsibilities that advance a company’s technological direction, and beyond,” Fisher says.

Even if your profile is already top-notch, you shouldn’t wait for your employment status to change to start developing your voice, highlighting your accomplishments or bolstering your volunteer experience. Doing these things proactively just might lead to a key connection or job opportunity you never thought possible.


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