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Windows Phone Builds some momentum

Andy Patrizio | April 4, 2014
It has the apps and now corporate support is starting to tick up. What more does Windows Phone need to compete with Android?

That's a smart move, because IDC's tablet research shows the greatest interest is in devices smaller than 8 inches. The company projects tablets 8 inches and under to grow from 27% of the market in 2011 to 57% by 2017, compared with 8- to 11-inch tablets dropping from 73% of the market in 2011 to 37% in 2017. Tablets larger than 11 inches would only reach 6% market share by 2017, because who wants to carry something that big?

So Microsoft made a great strategic move. It targeted the growth market with the free OS. You could argue that it should have made the desktop OS free because it needs more help, what with PC sales in decline. But that's a mature market and, while in decline, it will always be there and doesn't need seeding. PCs aren't going away. But tablets are a growth market and Microsoft is now in a position to grab some share.


Source: Network World


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