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Why Microsoft Azure is king of the hill

John Basso | June 30, 2016
The company snatched the stack crown by releasing its Azure stack to the public

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Cloud Business Insights

Microsoft took another step toward being king of the cloud hill when it announced in January that it was releasing its Azure stack to the public. There are many technical reasons why this is cool, but more importantly, it's the psychological advantage this gives Microsoft. 

Google has always had the ability for developers using its stack to develop locally on the same tools that run in Google App Engine. It recently forked its environments, so now the local and cloud environments are slightly different for some of the configurations -- I can't tell you how many nights I have lost sleep because of environments being slightly different! Development and hosting are two completely different things. What Microsoft did is one-upped Google and Amazon. 

The psychological advantage comes into play for companies that aren't 100 percent sure about moving into the cloud or companies that don't want to be trapped in a proprietary ecosystem. Ten years ago, it would have been impossible to imagine Microsoft doing such a thing, but now their decision to release the Azure Stack is in line with their newfound love for open systems.   

The truth of the matter is that we are all trapped by proprietary ecosystems, even if you are a big open source user. Everywhere you look, companies are using proprietary chat, storage, workflow, CRM, on and on, but one of the biggest blocks for companies adopting a cloud strategy is the fear of being trapped in an ecosystem that you can't get out of. Problem solved! Now if something goes wrong, just download the Azure stack, and you can run locally. 

Truthfully, moving from the cloud to a local environment is going to be rare. Although it will now be possible, many of the advantages would be lost. Advantages like infinitely scalable storage, no need for IT support, offloading compliance issues. It would just be a lot of work, and unless you have the will and the staff, a move from the cloud locally would be beyond most organizations. 

But I could see some companies that aren't yet ready to move up to the cloud but thinking about it seriously. In these cases, it would be great to design for the cloud, run locally, and then move the whole stack when you're ready. Sure, it would be extra work, but a whole lot less work then attempting to code in a "normal" on-premises environment and then attempting a move. Running the Azure stack locally first would be a smart first steps for companies that plan on moving to Azure but not for a couple of years. 

 

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