Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Why Apple's (RED) campaign is so important

Jonny Evans | Nov. 25, 2014
I cannot ignore the struggle against AIDS

Critical moment

Even today, 50% of the 650 children born each day with HIV will die before their second birthday if they don't receive treatment that costs only 40 cents each day.

It should be noted that Apple's new (RED) initiative comes at a critical moment. More people were added to treatment programs last year than were newly infected with AIDS. If this trajectory is maintained there's a chance the disease can be controlled and perhaps eventually eradicated. For just 40 cents per person, per day.

Over half of the 12.9 million people receiving treatment are getting it with support from the Global Fund (RED) supports. In 2002, only 300,000 people had access to such treatment.

You don't have to buy a Product Red product if you care about this matter. You can contribute to the Global Fund directly, or if you don't care to do that you may find other ways to help via Save The Children or the Terence Higgins Trust.

Source: Computerworld


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.