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What’s next for WeChat?

Xiaofeng Wang (Forrester) | April 1, 2014
As mobile messaging apps become increasingly popular across the globe, China’s WeChat (the top mobile social app in China, which has reportedly surpassed 600 million users) is often compared with other mobile messaging apps, such as WhatsApp and Japan’s Line.

Subscription Accounts On WeChat vs Service Accounts On WeChat    

  • Integrating mobile commerce. Last year, 150,000 smartphones were sold on WeChat in under 10 minutes. The launch of WeChat Payment further blurs the line between mobile marketing and commerce. Marketers can not only send promotions to followers with purchase links, but can also share Weidian (Microshop) on Moments, which allows followers to buy directly on WeChat. Tencent has also embedded its own eCommerce platform in WeChat, where users can buy movie tickets, top up mobile phones, and purchase physical goods. It’s teaming up with Chinese online retailer JD.comto further pursue its mobile commerce ambitions.

Weidian (Microshop) On WeChat vs Embeded eCommerce Platform In WeChat

 

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