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What lies ahead in 2015 digital economy: Smart Life Defined

Yoosuf Mohamed, Vice President, Technology Practice, Cognizant | Dec. 3, 2014
The consumerization of IT has caused market saturation for “triple-play” phone/Web/TV services, as well as for voice/data/text wireless plans. This threatens the growth and margins of communication service providers (CSPs).

Making the Smart Life pivot

Ultimately, CSP leaders must inform, convince and collaborate with internal and external stakeholders in order to drive smart-life initiatives. To better position themselves, organizations need to be aligned to meet the functional demands and that will provide the full support demanded by consumers. It is also important for CSPs to partner with businesses that can support the full spectrum of services that allows efficient scalability. Lastly, CSPs should also structure the organization to fully support smart life, from selling consumers on the concept, to comprehensive and convenient customer support on an ongoing basis, while approaching the correct demographic/segment as the market requirements evolve.



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