This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.
Employees-more productive, more profitable ones-are at the center of most digital transformation initiatives across Asia-Pacific. But, it seems that employers still don't fully understand what motivates what are increasingly their most important assets.
For instance, although the majority of Asia-Pacific workers are satisfied with their job, a full 55 percent of them are likely to change companies if a better opportunity presents itself. So, while satisfied, it seems that Asia-Pacific employees aren't fully engaged-and highly engaged employees are vital to digital transformation.
According to the results of a recent IDC white paper that we commissioned, the countries with the highest job satisfaction also have, perhaps paradoxically, the least loyal employees. The countries with the largest proportion (59 percent of respondents who are completely or "very engaged" and satisfied at work are the Philippines and India. The highest proportion of employees likely to change jobs are in India (44 percent), followed by the Philippines (41 percent).
Although there are counter-examples-42 percent of Australians are at least "very engaged" in their work and they have the lowest chance (18 percent) of pursuing better opportunities-it's clear that organizations can do more to keep their employees engaged.
In light of the four main trends in the APAC employment landscape-intense global competition for talent, the blurring of work and personal life, a multigenerational workforce, and a growing contingent workforce-the time for Asia Pacific companies to focus on their employees is right now.
What workers really want
For organizations who want to do a better job of engaging their employees, the latest research from IDC shows that:
- Pay and rewards, followed by work enjoyment and work-life harmony, are the top factors that managers need to consider for higher satisfaction in APAC. But, while employee satisfaction is important, their commitment and engagement go beyond how they feel about their job. Engagement is demonstrated in their performance, and the effort and willingness that is put into their work, when it is strictly required or not.
- To thrive in today's competitive business environment, organizations need to create more personalized experiences, not only for their customers, but also for their employees. Employees are the most important asset in the organization and companies need to focus on providing them with what is required to be more productive at the individual level - from customized training, to metrics and rewards.
- Organizations need to increase focus on understanding what really motivates individuals and drives their productivity. It is important to gain a holistic view, and move beyond tracking performance at the output level.
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