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Try before you trust – testing times in the world of retail innovation

Dan Hartveld | June 27, 2016
It’s just important to track and prove whether your assumptions are correct as it is to deliver new functionality - and admit it if something doesn't work.

The key difference is that lean development takes a scientific approach - all results are valid, whether the innovation fails or succeeds. It's all part of the learning process and one more step on the path to delivering something which really works for both customer and business.


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