As commissions race to zero, investment banks and brokerages should focus on becoming excellent at what is considered "table stakes" in the trading business trade execution efficiency. Beyond streamlining costs, investment banks and brokerages should also look to evolve their current business models as a means of realising new sources of value and profitability. Rather than view digital innovations as threats, banks and brokerages should seek to harness these innovations to their advantage to appeal to buyer values, provide options for customers to interact on their own terms, drive automation and encourage customer stickiness.
For more information see Accenture's report: Top 10 challenges for investment banks in 2016.
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