Adopting an approach to help ensure you can rapidly launch the services and tools demanded by your customers and employees is critical to remaining competitive.
Across all industries, competition is fierce and increasingly not restricted by international waters. As businesses look to expand their offerings and grow international footprints, they shouldalso accelerate innovation, provide the latest features and functions across geographical boundaries and time-zones, as well as host data offshore to support business growth.
If this aligns with your future business plans, then there is much value to be had from working with a single global cloud provider that understands and is familiar with a number of markets. Working with vendors with either a global reach or a global strategy for addressing market demand helps to ensure you can deliver a consistent and compliant experience, regardless of how many markets you are serving.
 Customer Centric Cloud: Hype or Hybrid? Telstra and Vanson Bourne. March 2015. http://connect.telstraglobal.com/hybrid-customer-clouds.html
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