Most companies are being challenged by two seemingly competing goals - customers want more engagement and personalisation, while their own organisations are calling for cost control and improved process efficiencies. Thankfully, technology is playing a critical role in businesses to achieve both objectives at once.
Many companies today operate in a global business environment where voice and video collaboration tools are enabling them to succeed. These tools have become a valuable asset for organisations to build stronger relationships with their customers, offer improved access to experts and executives, increase productivity, reduce cost and increase employee satisfaction through more manageable schedules.
Here are three areas companies should consider when looking for ways to save costs in 2015:
1. Virtual teamwork
Collaboration, whether within the company or external with partners and customers, is at the core of any successful business. Voice and video collaboration solutions enable all stakeholders to work more effectively and efficiently. From connecting research and development teams to suppliers, a department manager to his globally dispersed staff, to customer service representatives able to help customers face-to-face, such technology ensures nobody is ever out of reach. Voice and video collaboration solutions bring subject matter experts and additional resources "to the field" at the touch of a button - without slowing down the process by adding time for travel and increasing travel budgets.
2. Executive Communications
In most medium or large size organisations, employees are often scattered across multiple locations within countries and internationally. For executives, this leads to a unique set of challenges. Leaders must define corporate strategy, manage an entire organisation to execute according to goals, and remain flexible to shift priorities as necessary. Distance collaboration is crucial for these tasks. High performance workplaces with immersive, room, desktop, and mobile video collaboration systems allow executives to communicate with the entire organisation, regardless of location, all at once. The impact of this timely, face-to-face and personal communication is noticeable, keeping everyone on board for what's next.
3. Employee Development and Recruiting
Top professionals are at the heart of any organisation, which means that retaining these people is crucial to success. Video collaboration solutions ease this challenge considerably. Offering mentorship programmes, access to subject matter experts, company trainers, video collaboration solutions can dramatically improve employee morale, growth, and as a result, retention. All employees in need of specific training can attend a session together regardless of location, and those unable to attend live sessions can play them back at a more convenient time using secure recording and content playback features.
When searching for new talent, video can be used to reduce recruiting timeframes and budgets. Video collaboration solutions are useful for finding and interviewing geographically dispersed candidates. They also improve accuracy when selecting the right person as multiple stakeholders can interview the candidate simultaneously no matter where they are based. Furthermore, seeing the individual, their body language, and the way they communicate is of utmost important when evaluating candidates and selecting the right person for the job.
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