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The Macalope Weekly: It's a dirty job

The Macalope | Nov. 12, 2012
Turns out some people still don't get why the Macalope does what he does

Lyons is now running ruining the show over at ReadWrite (formerly ReadWriteWeb and also formerly sometimes worth reading), so instead of linking to anything over there, the horny one will link to Philip Elmer-DeWitt's choice words about the change.

"Fake Steve Jobs' revenge"

Revenge is a dish best served cold. And stupid. And in a pit of personal despair. Apparently.

Ehhh, you know, this is more a revenge fantasy than actual revenge.

After the New York Times exposed his real identity-an unhappy editor covering IBM for Forbes-he took Steven Levy's old job at Newsweek. There he was mostly just angry, writing Apple hit pieces that tended to miss their mark.

Don't forget the Macalope's favorite, when he had to go as low as Gizmodo to find a place that would publish his hit piece on specific Apple bloggers.

Now, as the newly installed editor of ReadWrite (a rebranding by new owners of Richard McManus' admirable ReadWriteWeb), he can hire other people to produce Apple hit pieces for him.

Oh, to be a fly on the wall of those editorial meetings. And to swoop down and vomit your digestive juices onto their sandwiches.

Rest assured that Dan's already hard at work turning ReadWrite into your go-to place for Apple trollery! This week alone Dan wrote about how Android is winning (link to Harry Marks's take on the piece) and interviewed former Apple employee David Sobotta to get insights on what a bad boss Tim Cook is.

Elmer-DeWitt gives you all you need to know about that:

Spoiler alert: Sobotta never actually worked for Tim Cook.

No way!

Seriously, Lyons did quite a good job of nailing what people thought Steve Jobs was like. His characterization was cocky, clever, rude and, unlike many others, he hit the right tone. His brand of Apple trollery, however, is practiced by any number of witless hacks with equal aplomb.

Lyons is fond of claiming that innovation is over at Apple. In psychological terms, this is called projection.



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