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The Macalope Weekly: It's a dirty job

The Macalope | Nov. 12, 2012
Turns out some people still don't get why the Macalope does what he does

Turns out some people still don't get why the Macalope does what he does. Is it fun? Usually! Is it a calling? Well, he likes to think so. Is it a sick compulsion? Oh, definitely. But there are some places that should know better than to publish the stuff they do. The New York Times? Get outta here. And lastly, if Dan Lyons is going down, he's taking the site he's now editing with him!

How to care for your troll

The perennial argument about trolls and their care and feeding rages on.

Instapaper creator Marco Arment weighs in this time (foul language warning), noting that writing dumb things about Apple appears to be a growth industry.

Apple is popular and the dominant player in many industries, so anything that attacks it will attract attention.

People have always written stupid things about Apple (heck, people probably write stupid things about everything), but now that the company is top dog it does appear to be an easy way to generate clicks. Take Forbes, for example (please). Forbes's business model over the last ten years seems to have gone from "executive jet in-flight reading" to "maximum number of dumb articles about Apple per square inch of Web space." The Macalope believes that Katherine Noyes, on the other hand, truly believes what she writes. As amazing as that sounds.

Arment wants to stop feeding the beast.

We think we're taking them down, but we're just taking the bait. And then all of our readers and followers take the bait, and we support the bull**** by sending pageviews.

Not one to shy away from a fight, Jim Dalrymple has a different take (again, foul language alert):

The mainstream media often writes complete s*** articles that are factually wrong. Ignoring it won't make it go away. The average consumer often believes the crap these people write, so taking them down a peg or two may help.

The Macalope's philosophy is, not surprisingly, akin to Dalrymple's. Usually, if he thinks someone genuinely believes what they're writing, he'll link to it in the process of dismantling it. If he thinks they're just swatting the hornet's nest, he'll still comment on it, but not provide a link. If someone believes that Apple really is doomed because Steve Jobs would never have shipped a product as flawed as the iPad mini Smart Cover, then maybe they could learn a thing or two from being pantsed in public.

So, the horny one thinks there is value in the deconstruction. You can't stop these pieces from being published, and you can't stop everyone from linking to them. That's just life on the Internet. To leave them there unchallenged is to tacitly agree with them. We are, after all, supposed to be Apple specialists, right? Would you ask Buzz Aldrin to stop punching moon-landing deniers? Of course not. Any right-thinking person would not only laud his actions but offer to drive him to the houses of other moon-landing deniers so he can punch them in the jaw.


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