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The Macalope Weekly: Checking in

The Macalope | Jan. 7, 2013
We're still kicking the tires on 2013, so let's check in on some old favorites. And by "favorites" the Macalope means "pundits we like to kick around."

We're still kicking the tires on 2013, so let's check in on some old favorites. And by "favorites" the Macalope means "pundits we like to kick around."

Old dog, old tricks

It may be 2013, but Rob Enderle wants to party like it's 1999.

Tired: The year of Linux on the desktop.

Wired: The year of RIM's comeback!

Why are corporations going to flock back to the BlackBerry after just leaving the BlackBerry, Rob? Did corporate health insurance plans just add workplace technology whiplash coverage?

This is largely because the market is dominated by two platforms: Android, which is seen as an unsecure malware magnet, and iOS, which comes from a firm that has never learned to spell "IT."

Well, those aren't bad reasons, really. Enderle has actually articulated fairly well the two things standing in the way of these two platforms.

There's something the Macalope never thought he'd write.

But it's one thing to talk about the obstacles faced by the platforms that are eating the legacy platform's lunch, breakfast, dinner, tea, and elevenses. It's another to talk about the obstacles facing the platform that has nothing to eat.

In fact, Apple's biggest failures were Lisa and the Apple Server, both created on Steve Jobs' watch (Lisa was even his product, initially) and both targeted at the IT market.

The fact that RIM is dramatically failing in the IT market right now seems to elude Rob.

It's a little weird that Enderle is touting the BlackBerry, and not Windows Phone. Usually he's so good to the people who sign his dance card.

Even in a BYOD world, IT still has a great deal of say about the hardware connected to its networks and services.

Um, you are aware of what BYOD means, aren't you? If IT departments start saying "You have to buy BlackBerrys," that's not exactly BYOD.

As we start 2013, and as RIM brings out its next-generation products, the company will stand alone as the only mobile solutions provider focused on IT first and the needs of users later.

Boy, you said it.

Apple's success is partially due to the fact that users have largely ignored the problems with their products, while Apple has been incredibly effective in making those products [sic] seem trivial.

Oh, Rob.

I've had some time to talk to RIM about its upcoming platform ...

Are these just informative chats, or does your client list need some updating?

... and it appears to address each one of these shortcomings with a vengeance. BlackBerry 10 is based on an OS that is used to operate machinery.

Terrific! People love embedded machine operating systems!

RIM started with a business oriented core and then addressed consumer needs--as opposed to the more common approach of putting a business façade over a device that was targeted first at consumers.

 

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