MACALOPE: Any primitive tribe will tell you that sometimes you've got to leave your elderly in a field with some sticks piled around them and keep moving. When Steve Jobs came back to Apple, he said he was going to milk the Mac business until he figured out the next great thing. That rubbed a lot of the company's traditional customers the wrong way, but he did it and it worked. Don't let the past hold you down.
WINOTAUR: Look, this is just version one! Wait until version two! We'll have all the kinks worked out. Totally. Watch this space. Coming soon. Don't change this channel.
MACALOPE: So, your pitch to customers, after the iPad's been on the market for two and a half years, is still "Please, oh, please, just don't buy iPads, we promise next time will be different."?
WINOTAUR: Um ... something like that.
MACALOPE: Your parents must be so proud.
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