[Due to technical issues The Macalope is currently available to all Macworld readers, not just members of Macworld Insider.]
You will be surprised to read this (actual surprise not included), but Apple--the biggest and most successful company of our time--is doomed. Again. Re-doomed. Doom, The Sequel. Part II. The Doomening.
Apple is at a crossroads.
The intersection of Moneymaker St. and Crapload of Cash Avenue.
After dominating the first decade of the millennium, the revolution that Apple started is shifting against it.
The Macalope is completely unsure why we're supposed to listen to someone who puts two spaces after a period in this day and age. (Check it. He does.)
The iPhone, with its single annual update and super premium price ...
... has been run down from behind by a pack of rivals with segmented product ranges, 6 month product cycles and aggressive price points.
Being "run down from behind" is apparently the new "taking all the profit and jumping ahead of Android in U.S. market share."
Apple caused a paradigm shift and reaped a windfall, but now faces strategic challenges that will require changing the company DNA. [emphasis the author's]
Because there's so much wrong with Apple's DNA. (More on that "paradigm shift" in a second.)
However, the sea change is shifting the opportunity from devices to cloud-based services, exposing Apple's biggest weaknesses to its rivals' greatest strengths.
Cloud-based services are certainly a big component of what people are growing to expect from their devices and it's one that Apple has struggled with. But it's still a component. The Macalope wonders why no one wrings their hands and rends their garments over other companies' inability to make original devices with premium build quality and a good user experience, backed up by a robust ecosystem.
Obsessing over details, it seems, is a one-way street that runs only to Cupertino.
Winning will require substantial changes to the company's product strategy, institutional skills, physical infrastructure, and perhaps, culture.
No, it will not. Apple needs to get better at cloud services. That's about it. Another way to look at this is to say that the fact that it's not great at cloud services is almost antithetical to the rest of the company's culture. But, no, Apple's just a giant loser machine that needs to step up its game, apparently.
Today, Apple no longer has the unequivocal "best phone" ...
That is at best a matter of opinion. The Macalope has been hearing for years how the iPhone sucks. But we're totally sure this time for sure totally, right?
Sign up for CIO Asia eNewsletters.