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The art of battling giants with open standards

David Bennett, AMD Corporate VP, WW Commercial/APJ Mega Region | Aug. 31, 2015
To strive and win in the market, companies need to be focused on developing, and partnering to develop complementary and differentiated technologies.

By nurturing multiple aspects of an open ecosystem and understanding the pressures our partners are under, AMD is continuing to stay ahead of the game in order to deliver on our commitments and continue fostering innovation and success. This helps all of us to build better products to further meet market demands and increase the potential for market success.

As Malcom Gladwell stated in his book, the fact of being an underdog can change people in ways that we often fail to appreciate; it can open doors, create opportunities, educate and enlighten, and make possible what might otherwise have seemed unthinkable. This is truly the way for us, as the perceived underdogs, to survive and win in the industry with a differentiated approach. For AMD, this approach revolves around building a healthy ecosystem with an open standards policy, and everyone is welcome to join.


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