Don't be left behind
The well-known Telco 2020 prediction is that in that year the number of connected devices will rise to 50 billion. By then, the sheer amount of data that operators will have access to is unprecedented - as well as the insights and intelligence embedded in this data.
While many telcos still heavily reliant on manual processes, the benefits of new technologies and innovations are forcing decision makers to drive digital transformation initiatives. To stay competitive and relevant in today's market necessitates improvements in customer service, operational efficiencies and financial processes.
Digital disruptors such as Uber and AirBnb have used customer data to successfully redefine the markets in which they play - simply by using data to augment intelligence about their customers, and putting those insights to action. Operators must move now to fully own and revolutionise how they interact with their customers and capitalise on their existing relationship, or risk the serious threat that looms beyond.
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